1. Picking a Product
- Analyze your product. Are you interested in it yourself?
- Analyze your market. Is it oversaturated? Is it growing or changing?
- Is it easy to order your product from the web? Or are you selling commodity dog food that is expensive to ship?
- What can you do to be unique in the market?
- What creative and original ideas can you add to your site?
2. Picking a Domain Name
FOR NEW SITES: VIKINSPIRE your domain name choice. Depending on your brand strategy, it should either be highly brandable or have your primary keywords in it. Consider buying different domain names for each targeted language or niche in your market.
3. Domain Registration & Hosting
- Choose an ICANN accredited registrar. Register a .com as soon as possible.
- Register a country’s top-level domain if your primary market is local in nature. Choose a host that supports the technology you will be using (ASP or PHP, etc.).
5. Keyword Selection
- Use keyword tools and customer feedback to find the most targeted keyword phrases for your site.
- Develop grouped themes of keywords that reflect the different sections of your site.
- Keeping within a grouped theme, choose different keywords to target each page.
6. Page Optimization
- Put your chosen words for each page in your page title tags. Make sure your page title tag text is unique to each page.
- Write a description for the meta description tag. Make sure your description is unique to each page.
- Use only one H1 header per page, and target similar keyword phrases as the ones you targeted when writing the page title.
- Use subheaders H2 and H3 on your page when necessary. Use bulleted lists and bolding to make content easier to read.
- Make sure your text is written for human consumption—not bots.
7. Home Page Optimization
- Make sure your home page builds credibility and directs consumers to the most important parts of your site.
- Target your most competitive keyword on your home page or a page that is well integrated into your site.
- Link to major theme pages from your home page. Link to your home page from every sub page.
- Use text-based navigation.
- If you already have, or insist on using, graphic navigation, use descriptive alt text on the images, and link to every primary page from your sub pages in the footer of the sub pages.
- Use descriptive keyword breadcrumb navigation. Make a site map.
- Check the text that links pages of your site to make sure it’s descriptive whenever possible.
- Link to resources outside your own site that improve each user’s experience. Deep link to related articles and content from your page copy.
- Rely as little as possible on the site navigation. Instead, guide your visitor through your site with links in the active content portion of the site.
- Link to, and use, a cascading style sheet from every page.
- Avoid duplicate content issues. Ensure that each page has significantly unique content that does not exist on other pages on your site or other sites.
- Register your site with the major directories.
- Register your site with a couple better second-tier directories
- Register with a couple local or niche-specific directories.